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Following on from a previous survey which revealed some of our more unusual upgrade requests, our latest research uncovers how you want to share your airtime – and who you want to share it with – to create new aircraft etiquette rules for anyone jetting off to distant shores.

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Inspired by our recent partnership with Fast Company's Brilliant Minds, a series of Most Creative People who have blazed new paths in their industries, Creative Juices offers a fresh update on some of the classic tipples.

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For American football's ever-growing fan base in the UK, fall is an exciting season. For the ninth year running, the NFL International Series is coming to London, with three regular season matches being held at Wembley Stadium in October and November 2015.

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NY-LON, The O2’s new lounge bar, welcomed guests to an official launch party to celebrate our most important travel route – New York-London. Owned by Virgin Atlantic and Delta Air Lines – the Official Airlines of The O2 – the lounge hosted 300 guests and frequent flyers to experience our renowned in-flight hospitality in the world's number one music and entertainment venue.

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In a survey of over 1000 ground staff and cabin crew, we have revealed our funniest requests for upgrades. From blagging birthdays to broken hearts, magic tricks to marital mishaps, customers often put their creative heads on in the hope of receiving that elusive upgrade.

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Our partnership with Delta Air Lines means that together we can offer travellers a more convenient, enjoyable way to fly between the UK and the United States. And to celebrate our partnership in the UK, we've created a brand new lounge bar together at the O2, London.

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