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Virgin Atlantic and bareMinerals are giving passengers a taste of the high life this summer with the creation of a bespoke lip product - the first collaboration ever for both brands. bareMinerals Pretty Amazing™ Lipcolor in shade ‘Upper Class Red’ – will mark the launch of the airline’s redesigned Upper Class cabin which takes to the skies this spring.
‘Upper Class Red’ takes off
The airline has chosen the award-winning makeup brand bareMinerals to select the perfect lip product to re-create the iconic ‘Virgin Atlantic Red’ – giving high-flying passengers the chance to experience the jet-set glamour and style synonymous with the airline’s distinctive cabin crew.
The striking lip colour, ‘Upper Class Red’, will be sold exclusively at the Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick and New York JFK before it is made more widely available later this year at selected bareMinerals stockists. It will also be made available for pre-order on board Virgin Atlantic flights through the airline’s inflight shopping guide, Retail Therapy.
The lip colour has been specially chosen by bareMinerals with Virgin Atlantic’s cabin crew because of the perfect colour match to the ‘Virgin Atlantic Red’. bareMinerals only use the finest quality ingredients in its products and its moisture enriching lip formula make it a firm favourite with Virgin Atlantic’s cabin crew - who have already given it their seal of approval.
All female cabin crew will be wearing the shade onboard the new Upper Class Cabin which launches this spring on the A330 flight from London to New York. Upper Class passengers lucky enough to be travelling onboard the inaugural flight will also receive a sample as a welcome gift to take away with them.
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About the author: MaxineMaxine Sheppard
Maxine is the editor of the Virgin Atlantic blog. Travel and music are her joint first loves, and despite having written for Virgin for more years than she cares to remember she still loves nothing more than jumping on a plane in search of new sights and new sounds.