Described as 'the Greatest Prize in New Media', the New Media Age Effectiveness Awards have been held every year for the last fourteen years. They aim "to provide a benchmark of excellence from which the industry can learn and build" and are awarded to websites and other interactive propositions in recognition of creativity, innovation and experimentation in delivering genuine business benefits and real value to the consumer.
Last night, at a very glamorous ceremony at the Grosvenor House Hotel in London, vtravelled were thrilled to be awarded the NMA Effectiveness Award 2010 for the Travel category by the industry bible's Editor-in-Chief Michael Nutley, aided by the rather lovely Claudia Winkleman. We're delighted that New Media Age and the industry at large recognise the motivation behind vtravelled, and the future potential and possibilities for the site. This has really spurred us on as we work hard to achieve a better all-round consumer experience in our second round of development.
This is our very first award - arriving a year to the day after vtravelled launched - and we hope it will be the start of a new trend! Next up are the Travolution awards in September, for which this very blog has been nominated in the best business-to-consumer Travel Blog category. Fingers crossed we'll be adding that to the mantelpiece too.
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About the author: MaxineMaxine Sheppard
Maxine is the editor of the Virgin Atlantic blog. Travel and music are her joint first loves, and despite having written for Virgin for more years than she cares to remember she still loves nothing more than jumping on a plane in search of new sights and new sounds.