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Virgin Atlantic Announces Launch of Little Red

by Moderator March 2013 - last edited March 2013

Virgin Atlantic Announces Launch of Little Red.jpg

Nearly 30 years after launching Virgin Atlantic to bring a new challenger to long-haul flying from the UK, Sir Richard Branson is now bringing the fight to home turf – with the launch of our brand new ‘Little Red’ domestic service.

Little Red will launch on 31st March in Manchester, 5th April in Edinburgh and 9th April in Aberdeen, providing a total of 26 daily services and a new choice to passengers who've faced monopoly prices on UK domestic flights from Heathrow.

Virgin Atlantic's new Little Red domestic service.jpg
Virgin Atlantic's new Little Red domestic service

Bringing a splash of red to the sky, our Little Red service will offer four daily round-trips between London Heathrow and Manchester, six daily round-trips to Edinburgh and a further three daily round-trips to Aberdeen. An extra service was added to Manchester last week, offering four flights a day instead of the three originally planned, to give passengers even more flexibility and offer even better connections to our worldwide network.

Our Little Red service will be offering a taste of the customer service Virgin Atlantic is world-renowned for, with free 23kg luggage check-ins, pre-assigned seats, complimentary snacks and drinks and even hot breakfasts on early morning flights. A series of exclusive brand partnerships have been lined up for passengers including specially created Tyrrells crisps – ‘Plane crisps’ made from miniature potatoes, a variety of exclusive miniature spirits from Bacardi Martini, and Scotland’s favourite drink, Irn Bru on the Scottish services. We're also exploring further exciting on-board product offerings, from Krispy Kreme doughnuts to The Collective Dairy yoghurts topped with Rude Health granola.

The schedule of the new flights is timed to maximise connections for passengers travelling onwards from London across our global network. Little Red flights will operate to and from Heathrow Terminal 1 but will have excellent connections with our international flights from Terminal 3. There will also be early flights to serve business fliers reaching morning meetings in each city.

This new chapter in our history will see an increased capacity on the routes previously operated by bmi, flying almost one million passengers domestically on four Airbus 320 aircraft in the distinct Virgin colours with region-specific names chosen by lucky local competition winners, to be announced shortly.

Visit Virgin Atlantic Little Red for more information.


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JMRichards March 2013

Sir Richard,

I'm so excited to hear about Little Red!! When can you extend your service to Belfast?

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MikeyGMT March

Cardiff needs your help too, Sir!

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About the author: Maxine

Maxine Sheppard

Maxine is the editor of the Virgin Atlantic blog. Travel and music are her joint first loves, and despite having written for Virgin for more years than she cares to remember she still loves nothing more than jumping on a plane in search of new sights and new sounds.