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More exciting developments at vtravelled

by andrew July 2011 - last edited February 2013 by Community Manager

Since we last updated you on developments here, there's been a flurry of activity behind the scenes at vtravelled. We're now very proud to announce details of our new content partnership, which will make our re-launch extra exciting.

Here’s today's press release with all the details:

Hg2 | A Hedonist's Guide To… announce a strategic content partnership with Virgin Atlantic's vtravelled social travel community site

Virgin Atlantic and Hg2 | A Hedonist’s guide to... today announced a content partnership based around the re-launch of its social travel community site, www.vtravelled.com, with a creative content strategy focused around engaging Virgin Atlantic customers.

The editorial will be based around each of Virgin Atlantic’s 33 global destinations and will be used to inspire customers to see cities in a new light. Hg2 has drawn on their global network of writers to pull together unique, fresh and dynamic editorial to draw customers in and keep them engaged with the site. Original pieces will range from reviews of the best places to eat, drink, shop and sleep in each destination to insider interviews, itineraries, reading lists, soundtracks, trends and inspirational articles to share and comment on.

Hg2’s creative strategy has been to create an arena that will encourage Virgin Atlantic’s customers to interact with each other, the content and on other social platforms such as Twitter and Facebook.

Claire Higgins, Head of Marketing and Content at vtravelled commented:

“Hg2 are the perfect partners to deliver our content needs, with a unique Virgin Atlantic twist. We are delighted to have such fantastic group of writers on board, who will be giving us unparalleled access into the local perspective in our destinations. vtravelled inspires our customers to make the most out of holidays they have booked with us and our content strategy is central to delivering on this promise”.

Tremayne Carew Pole, MD of Hg2 | A Hedonist’s guide to… said:

“We’re delighted to be partnering with Virgin Atlantic and working with them to develop a uniquely engaging content strategy that will transform the way that brands look at working with their customers. Our tailored and filtered approach to editorial, Virgin Atlantic’s forward thinking approach to travel will create a new level of audience /brand interaction”.

About Hg2 | A Hedonist’s guide to…

City guide publishers Hg2 have been a growing force in the travel world for a number of years. Having launched in 2004, they now have over 45 destinations available online, all hand researched and reviewed, accompanied by photographs, maps, and playlists. Guides are also available as books and iPhone and HP Tablet apps.

We’ll continue to update you with our progress here on the blog. If you have any questions and want to get in touch directly, ask away.


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About the author: andrew

Andrew Bowman

Andrew is an occasional contributor to the Virgin Atlantic blog. He lived in the Japanese countryside for two years until he could no longer resist the pull of London's galleries, pubs and clubs. He likes to pretend he can speak Japanese and also sometimes writes about music.