Our Experience

Virgin Atlantic's Whisper Quiet Service

by Moderator February 2012 - last edited February 2013 by Community Manager

We've appointed our first ever ‘whispering coach’ to ensure that all passengers using our new Upper Class Dream Suite enjoy the most relaxing night’s sleep possible.

Richard Fitzgerald – one of our Service Training Instructors – has taken on the role of Virgin Atlantic’s Whispering Coach to train the crew for the launch of the new Suite in spring 2012, and will be providing invaluable training to cabin crew tending to passengers in our new Upper Class Dream Suite – which offers the largest and most comfortable beds in the sky, as well as the best night's sleep.

 

Shhhhhh

First ever 'Whispering Coach' for new Upper Class Dream Suite

First ever 'Whispering Coach' for new Upper Class Dream Suite

 

Richard will offer coaching on the tone, volume and sentiment cabin crew should use whilst talking to Upper Class passengers. His specialist training will also ensure that no passenger is unduly disturbed whilst sleeping and that all passengers wake up and arrive at their destination feeling rested and refreshed.

 

It's oh so quiet...

Trialled with several focus groups and test-flights, and formulated with input from speech experts, the appropriate level of volume has been identified and the crew are now trained to whisper at tones between twenty and thirty decibels due to its calming effect and the fact that it won’t disturb other passengers whilst lights are out.

 

Sweet dreams with Virgin Atlantic

Sweet dreams with Virgin Atlantic

 

The new training, which takes an extra day to master, has been added to the existing service training which Virgin Atlantic’s Upper Class cabin crew go though. Crew learn the best ways to engage with passengers – ensuring they experience unrivalled hospitality at 35,000 ft. Cabin crew training already includes tips on how to read passengers, being tactile and how to wake people comfortably.

Our new redesigned Upper Class Dream Suite has been specially developed with the passenger’s comfort as number one priority. The ‘Whispering Coach’ is just one of the new measures employed to take Virgin’s Upper Class Suite service above and beyond that of its competitors. Newly designed seats, ambient lighting and even glassware and crockery will be overhauled to make it the most luxurious way to travel by air.

Visit our website to learn more about Upper Class or to book a flight to any of our fantastic destinations.


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Comments
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Allison February 2012
Great! Now if you could just train my fellow passengers to be quiet it'd be perfect ;-)
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Richard February 2012
Now that the masseurs have gone, why not replace them with Nanny McPhees for those younger passengers not yet "trained to whisper at tones between twenty and thirty decibels"
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Nancy February 2012
It does no good to lower the lights and whisper to passengers if the brat in the seat behind you keeps his reading light on all night, chats all night with his mum, and repeatedly kicks your seat back. Who can sleep through all that?? If you really want to serve your passengers, have a kidless class!! Children should be banned from both P/E and U/C!!!!!
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leejh February 2012
Does everyone who flies with Virgin moan as much as the people of here?
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Stewart February 2012
Looking forward to the new beds (once corporate travel ban expires!) - are they any longer than before? I'm 6'6" - and the existing flat beds seem a few inches short!
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gopal February 2012
Oh my,my,my!nothing short of outstanding.....YESSSSSSSS
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Jonathan February 2012
I admit I look forward to me me me me me time on the long haul flights between San Francisco and London. These beds look like the might be an improvement. I wonder what flights are involved?
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February 2012
how can children kick the back of your seat in upper class??????? and as for kids in premium economy they pay for a ticket as well so they are just as entitled as you!
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UpperClassCre February 2012
Of course in future you won't be able to hear them at all http://blog.vtravelled.com/virgin-at...quiet-service/
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matthew February 2012
As a father of two, comfortably off and a regular traveler, we travel in premium economy and first class every trip. We get larger seats and more space just like you do. I pay the same price for my children as you do for your seat. Some parents are inconciderate of fellow passengers but dont bench mark all children and all parents on your experience.
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Becca February 2012
Methinks that Deaf and hearing-impaired travellers may not appreciate this one - hope someone's making sure that it doesn't cause staff to be harder to lip-read, especially in low cabin lighting.

I'm also curious as to whether the picture really ought to be captioned "first ever Whispering Coach", given that your blog has just told us that the new coach's name is Richard...

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VirginAtlanti13 February 2012
The airline has appointed a “whispering coach” to instruct the crew, “coaching on the tone, volume and sentiment cabin crew should use whilst talking to Upper Class passengers,” according to the airline’s blog.
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Jeffrey March 2012
You were a kid once too, SFB. Cheers!
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Jeffrey March 2012
When you can afford your own plane, you won't have to deal with the unwashed massses. Until then, Zip It.
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Jeffrey March 2012
Call the ACLU. Sorry: call the aclu (whisper)
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ThingsYouCan March 2012
Virgin Atlantic may not simply whisper as they see fit. They must learn the proper tone, volume (20 to 30 decibels) and sentiment to use with sleeping passengers. CONSEQUENCE: Mandatory training by Virgin
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JohnnyT March 2012
What exactly is the new "dream suite?" Any pictures? I searched the web and Virgin Blog and couldn't find anything about it, other than the "whispering coach." I finally have an upper class return booked for September and can't wait.
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RushSoccerGro March 2012
hear Virgin Atlantic’s explanation (on the airline’s blog), the point of a whisper coach is keep the atmosphere as posh as possible. Flight attendants will
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WHATSpeakup March 2012
proper decibel range. How does Richard know what propter decibel range? Well, according to their blog, they researched
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WHATSpeakup March 2012
proper decibel range. How does Richard know what propter decibel range? Well, according to their blog, they researched
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CabinCrewtrai March 2012
I had taken a wonderful experience of the Atlantic, Since completing the course, I have gained employment with one of Europeans biggest short-haul airlines. I have been there for almost two years and after a year of service, I was promoted to Cabin Supervisor. I would recommend to those persons who wanted build their carriers as a Cabin Crew to simply follow the links here.

Cabin Crew training

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JodyMacDonald March 2012
What about the SNORERS?
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DebraMKLuto March 2012
Virgin are the best innovators in the air bar none. Looking forward to the new beds and food (including mile high tea !) more than the whispering. Have never had a problem with kids in premium classes as parents tend to want to sleep as much as the rest of us on night flights. Travel sickness tablets will knock even the most unruly child out (administered carefully by the parent of course!!)
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airlinetrendsc April 2012
best night’s sleep, one of the airline’s service training instructors has taken on the role of ‘whisper coach’ to help Virgin crew learn to talk with passengers at between 20 and 30 decibels – around half
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sharkcmiller June 2012
ban kids under 11 from upper class..easy....Paid 9k for 2 tickets to melbourne, had to endure a screaming brat for 11 hours...
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About the author: Maxine

Maxine Sheppard

Maxine is the editor of the Virgin Atlantic blog. Travel and music are her joint first loves, and despite having written for Virgin for more years than she cares to remember she still loves nothing more than jumping on a plane in search of new sights and new sounds.