Our Experience

Virgin Atlantic Launches 'Little Richard' Ice Cubes

by Moderator May 2012 - last edited January 2013 by Moderator

We're giving our Upper Class passengers the chance to cool their in-flight drinks in the most innovative way possible this spring – with the launch of our 'Little Richard' ice cubes. The bespoke ice cubes, which will be served on board one of the first flights of the airline's new Upper Class Cabin this May, have been crafted in the image of Virgin Atlantic’s president Sir Richard Branson.

 

Enjoy a gin and tonic with Richard at the bar

Enjoy a gin and tonic with Richard at the bar

 

The new ice innovation means all passengers will be able to enjoy some chill out time with Mr Branson at the new bar – the longest of any airline - which has been designed to provide additional space and comfort for those keen to socialise while flying. The bar will also incorporate a raft of additional innovations including the fabulous new champagne coupe glass, enhanced mood lighting and a new seating system for the most comfortable social experience in the air.

 

Little Richard ice cubes onboard the Upper Class bar

Little Richard ice cubes onboard the Upper Class bar

 

The ice cubes have been created using the exact measurements of Sir Richard's head and feature an impressive level of detail. The mould for the ice cubes took a team of four skilled designers a painstaking six weeks to create using detailed photographic techniques and laser scanning technology to create the perfect likeness of Sir Richard.

 

Creating the ice cube was a painstaking process using laser scanning technology

Creating the ice cube was a painstaking process using laser scanning technology

 

Visit www.virginatlantic.com for more information on our new Upper Class Suite, and you could soon be joining Richard ‘in spirit’ on one of our first flights. The new Upper Class Suite is now flying the VS003 six days a week from Heathrow to New York JFK and the VS004 back to London. More destinations will be added as the rest of our A330 aircraft join the fleet throughout 2012, and our new 787 aircraft from 2014.


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Comments
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Ritu May 2012
This is great fun! Ideally, it needs to be Wight Vodka, Best of British super premium vodka for your Upper Class cabins!
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ElaineHunter May 2012
I would live to try it and if you would like to arrange for me to travel upper class on Saturday to SFO instead of economy then we all win!!! Lol
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Paul May 2012
That is Scary
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vanderleun May 2012
I like and admire Branson well enough, but why didn't anyone at VA see and articulate just how creepy and overly indulgent this actually is? I mean is it required to come up with new and innovative Branson suckups to advance?
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DaveParker May 2012
What about Richard Branson cookies!!! Check out www.parkerscrazycookies.com and instead of pretzel snacks you could have Richard Branson snacks!! Much less creapy then ice cubes:)))
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Gen_A May 2012
Love it!
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RichardBranson May 2012
İşte bir Richard Branson bombası daha.
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JillGarnish May 2012
We fly to LAX many times Upper Class when will we find Richard in our glass
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GeorgeH July 2012
come on give us all a go my wife would love richard in a glass

or Little richard cornets

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About the author: Maxine

Maxine Sheppard

Maxine is the editor of the Virgin Atlantic blog. Travel and music are her joint first loves, and despite having written for Virgin for more years than she cares to remember she still loves nothing more than jumping on a plane in search of new sights and new sounds.