Our Experience

Sussex Cupcakes Win Virgin Atlantic Contract

by Moderator June 2012 - last edited January 2013 by Moderator

 

A family run Sussex-based cupcake company are flying high after securing a lucrative contract to provide cupcakes for Virgin Atlantic’s on-board meal service.

We have signed a supplier contract with Indulgence Cupcake Company - a mother, father and son outfit started just three years ago - which will allow them to increase their turnover by 250 per cent.

 

The cupcake bakery supplies the highest quality British cupcakes to the retail, consumer and corporate markets. They currently employ just one full-time member of staff, but as a result of their work with Virgin Atlantic they've now recruited two more full-time employees and will shortly be employing another two part-time. All their cupcakes are hand baked in Sussex using the finest ingredients and free range eggs.

 

Indulgence Cupcake Company sign lucrative contract with Virgin Atlantic

Indulgence Cupcake Company sign lucrative contract with Virgin Atlantic

 

From June, passengers flying on Virgin Atlantic will enjoy the cupcakes as part of the airline’s economy and premium economy afternoon tea service on 15 flights departing from London Heathrow, London Gatwick, Manchester and Glasgow.

The new contract is the result of another successful partnership forged by our Brand Alliances and Inflight Services teams, who have been developing the idea with Indulgence Cupcake Company since last September. Managing director Jeremy Jacobs said: “We’re so excited to be chosen by Virgin Atlantic as a supplier for their on-board meal service. Being a small family run business it’s a big win for us and is made even better by having the honour of supplying one of the UK’s most respected brands and a well-loved airline.

 

Jeremy Jacobs

Jeremy Jacobs

 

“We're committed to supplying the best Britain has to offer. Our cupcakes are 100% British produced using my late Grandmother’s recipe; she would be so proud of us. Our cupcakes are hand baked just a few miles down the road which is great for keeping those food miles down.”

And our own Steve Griffiths, Virgin Atlantic Chief Operating Officer, added: “Indulgence Cupcake Company is a fantastic little business. Its ascent from start-up family outfit to a company which supplies a number of global brands embodies the Virgin spirit, and we’re delighted to be working with a local company.

“We are passionate about supplying our passengers with the very best product and service on our flights, and we are confident that they will absolutely love having these cupcakes as part of our new afternoon tea service.”

Indulgence Cupcake Company will be moving premises to a larger facility to cope with the demand and may look to expand staffing levels still further.

 

A Virgin Atlantic Indulgence Cupcake

A Virgin Atlantic Indulgence Cupcake

 

High volume production is nothing new to the company as they currently handle regular orders from other brands such as Johnson & Johnson, Sky, American Express, Europcar and sister company Virgin Holidays. The contract with Virgin Atlantic also fits in line with their business plan to expand and offer their cupcakes through retail outlets and expand their product range beyond just cupcakes.

To book a flight with Virgin Atlantic visit www.virginatlantic.com.


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Comments
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Lynda June 2012
These cakes are absolutely delicious - just returned from Las Vegas and passengers all commented along the lines of this was the best cake theyve tasted.
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June 2012
That's great to hear! Thanks Lynda.
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Lou June 2012
they look amazing! are these now available on the manchester to orlando route?
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Laura August 2012
Just had the cupcake in the top photo flying home to LA from London. It was the best cupcake I've ever had. How can I get the recipe?
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September 2012
Hi Lou,

They are amazing and yes, you will be able to enjoy them as part of our second meal service on the Manchester Orlando route in both Economy and Premium Economy. Enjoy!

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September 2012
Hi Laura,

Glad you enjoyed the cupcake, we don't actually have the recipe ourselves, but I will ask Jeremy Jacobs from The Indulgence Cupcakes Company to see if he can give you some top tips!

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September 2012
Hi Laura,

I heard back from Jeremy Jacobs from The Indulgence Cupcakes Company and he has advised the following for you:

"Firstly thank you for your lovely comments. Being a small family run business you've really made our day! We can't give our recipe and method away but here's a couple of tips to produce the perfect sponge. Try to avoid an all in one recipe, some people swear by them but personally we go for a cream mix where you start by creaming the butter and sugar together. Make sure you cream the sugar and butter well and don't over mix when you put the flour in! Happy Baking!"

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About the author: Maxine

Maxine Sheppard

Maxine is the editor of the Virgin Atlantic blog. Travel and music are her joint first loves, and despite having written for Virgin for more years than she cares to remember she still loves nothing more than jumping on a plane in search of new sights and new sounds.