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On 1 March, Virgin Atlantic will start serving a brand new Upper Class meal experience, the result of two years extensive research, design and on board trialling.
At the heart of everything we’ve been doing was the desire to create something that was always in tune with your body clock, no matter when and where you’re flying with us. We’ve put a huge amount of thought and energy into perfecting a new meal experience that we think you’re really going to love.
If you’ve travelled with us in Upper Class since November 2011, you’ll have noticed a few changes already, including new crockery and cutlery. This was just the beginning.
On boarding the plane, the first thing you’ll notice is your preflight glass of Lanson Champagne or Bucks Fizz has been given a make over. With our fabulous champagne coupe glass, we’ve created a new Virgin Atlantic icon from an old favourite. Made famous in the golden age of Hollywood, it's the perfect way to toast the journey ahead.
The new Upper Class menu is the best way to discover exactly what we’ve got in store for you during your flight. You’ll find your menu on your ottoman when you board, or our crew will hand it to you when they come round to introduce themselves once we’ve taken off.
Then it’s time for the pre-dinner drinks service, with all your old favourites served in our brand new glassware. Plus there’s a new choice - our regularly changing signature cocktail. We’ve always been famous for our cocktails, and now you can enjoy our special selection onboard too.
The meal service boasts a number of new features including a modern table setting using designer linen and elegant, specially designed crockery and cutlery. You’ll also find a special, new addition to your table setting. We’ve waved goodbye to our Wilbur and Orville salt and pepper shakers and created a brand new Virgin Atlantic icon, our mini cocktail shaker. It snaps in half to form individual salt and pepper pots, and we now use crushed peppercorns instead of finely ground pepper.
When we start serving your meal, you’ll notice the quality of our food has been enhanced using a delicious, improved selection of produce. There are also a few special surprises, but we’re going to save those until you get onboard.
We’ve replaced the Freedom menu with our new Graze menu, available on selected flights. If you’re not really in the mood for a full meal, the Graze menu offers a choice of delicious snacks you can order to your seat whenever you like.
On our shorter night flights from destinations like New York and Boston, you’ve probably already dined in our Clubhouse and would rather focus on sleep. Our specially created express or supper menus still offer a delicious selection of food to enjoy on board, with faster service so you can really maximise your sleep time.
If you’re travelling with us on a day flight, like our London Heathrow to West Coast USA services, after dessert, you’ll enjoy a visit from our fabulous new cheese trolley. Choose from a delicious selection of cheese, biscuits, fruit and chutneys, and wash them down with a glass of port. On shorter nighttime services, you can still enjoy a specially prepared cheese plate instead of dessert.
On flights where we serve afternoon tea, the new afternoon tea trolley is our pièce de résistance, and it really is a sight to behold. We’ve brought a truly British tradition on board, complete with finger sandwiches, a delicious selection of cakes, and scones with jam and clotted cream. We’ll fill your very own stylish mini cake stand with whatever you choose, served with fresh cafetiere coffee or a selection of fine teas.
If you’re on a flight where we offer a Full English Breakfast, this is now completely customisable, so we’ll make your breakfast to your requirements. And because of the way it’s prepared, we can now offer completely meat free Vegetarian English Breakfasts too.
On certain flights where sleep is a priority, we now offer an Express Breakfast. If you’re an early riser, there’s a tasty selection of cereals, bagels and bacon sandwiches. If you’d prefer to sleep in, we’ll offer you a choice of cold items that you can enjoy right up until we land.
Our Graze menu, the cheese and port trolley, afternoon tea trolley, Full English Breakfast and our Express Breakfast options are only available on selected flights. Depending on the time of day and length of your flight, you’ll be offered afternoon tea, breakfast, express breakfast or our Graze menu as a second meal before we land. The best way to discover exactly which services are available on your flight is in your Upper Class menu.
To book a flight with Virgin Atlantic, visit www.virginatlantic.com
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About the author: MaxineMaxine Sheppard
Maxine is the editor of the Virgin Atlantic blog. Travel and music are her joint first loves, and despite having written for Virgin for more years than she cares to remember she still loves nothing more than jumping on a plane in search of new sights and new sounds.