Our Experience

A Fresh New Take On Plane Dining

by Moderator November 2011 - last edited February 2013 by Community Manager

 

We're excited to announce a brand new offering in our Economy class cabin today, with a fresh new take on plane dining - part of our recently announced £100 million product investment.

The new service introduced from 1stNovember will feel much more like a restaurant service with a menu offering a fresh approach to on board dining including a number of unexpected treats.

 

The welcome cocktail

During the drink service, we've introduced a welcome cocktail - a refreshing blend of fruit juices with or without  vodka, served in a fab new purple glass with a stylish swizzle stick that makes the drink uniquely Virgin Atlantic.

 

A refreshing welcome cocktail

A refreshing welcome cocktail

 

The meal service

You'll now receive a brand new menu and your meal will arrive on a new soft touch, non slip meal tray which is a third smaller than the current tray giving you more space on your table. We've also introduced new bespoke crockery and ergonomically designed cutlery.

 

 

The meal service

The new Economy cabin meal service

 

On our shorter flights you'll be served a cold breakfast or quintessentially British afternoon tea in a cute deli style box adorned with the words ‘High Tea’ or ‘Good Morning’ in the widely spoken languages on board our flights, including German, French, Spanish, Hindi, Mandarin, Arabic and, of course, English.

 

High Tea

A quintessentially British afternoon tea

 

Dessert Service

Our  new separate dessert and hot drink service gives you a more comfortable break between courses. You'll now receive bigger desserts, served with a choice of tea, coffee or a comforting cup of hot chocolate on night flights. The hot drink will be served in a specially insulated paper cup which is much more like something you would get from a coffee shop on the ground.

 

 

The new dessert and hot drink service

The new dessert and hot drink service

The usherette tray

The new usherette tray is a fun and retro way for our cabin crew to serve ice creams. Crafted in high quality materials and ergonomically designed, the cabin crew will now walk through the aisles wearing the usherette tray offering snacks during the movies.

 

 

The new usherette tray

The new usherette tray

 

Sustainability

The new soft-touch durable tray means we've been able to remove the paper tray liner and our new menu is printed on FSC approved, part recycled card. The new tray is 46% more greenhouse gas efficient over its life cycle than the tray it replaces. With all these changes, Virgin Atlantic will save 132 kilos per aircraft, which is a 4% reduction in CO2, the same amount used to produce 167,000 of our stylish new Economy glass!

 

Best of all, you'll now have more time to relax at your seat, and enjoy the full in-flight entertainment experience.

 

Virgin Atlantic's brand new Economy cabin meal service - full of unexpected delights

Virgin Atlantic's brand new Economy cabin meal service - full of unexpected delights

 

For more information or to book a flight with Virgin Atlantic, log onto virginatlantic.com.


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Comments
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DavidThomas November 2011
About time the Caribean bound 747s were given a face lift. Stopped using Virgin after last trip to Antigua where in both directions there were problems with the entertainment system. Having paid the extra for an upgrade, the movies were set by the crew, after loosing the first hour.

This happens I appreciate, but NOT on different flights. The aircraft were knackered, as pointed out in a travel magazine a few weeks later.

Transatlantic to USA, generally good aircraft in good condition. To the holiday destinations - RUBBISH.

At last,these are being spruced up.

New food provision looks interesting - so long as it is edible!!

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Jessica November 2011
I've recently booked my trip using economy class to Orlando for March 2012. It'll be great to see the new improvements!

I'm already looking forward to my 10am welcome cocktail!

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Sandy November 2011
"On our shorter flights you’ll be served a cold breakfast or quintessentially British afternoon tea in a cute deli style box adorned with the words ‘High Tea’ or ‘Good Morning’ in the widely spoken languages on board our flights, including German, French, Spanish, Hindu, Mandarin, Arabic and, of course, English."

Hindu is not a language. Not expected of Virgin

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Gilly November 2011
Looking forward to the new economy meal service going in January hope the seats are getting an up grade they still have ash trays on them.
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November 2011
Thanks Sandy - not sure how that slipped through but thanks for bringing it to our attention and please accept our apologies. We've amended it now.
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Jen November 2011
We travel a couple of times a year to Orlando from manchester. We are next flying out on the 12th November so are interested to see these changes.

having not flown on the new aircraft yet we have high hopes! Disappointed to see the virgin website states all Gatwick planes to get refurbsihed - the Manchester 747's need it badly too!

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Liz November 2011
Great news.I am not a big fan of plane food.Can travel for hours and eat nothing.This however looks much better. Idea what about a sandwich a bag of crisps and a bit of fruit?
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Gilly November 2011
Just had the same happen with the Enterrainment from Heathrow to Miami.

A $20.00 voucher toward a future flight..not much compensation after a 9 hour flight!!

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Sue November 2011
Aside from a bigger seat, what are the advantages of premier over Economy?

It appears they both have the same food and Entertainment service.

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Dom November 2011
Forget the gimmicks and make the food served good! Also make sure that the planes have enough soft drinks to last an eight hour flight to Orlando.
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WillberWillber November 2011
I hope my 'unexpected delights' consists of a free upgrade due to overcrowding now that's service.
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chj November 2011
San Francisco 747s are knackered too, seats dreadful, BA has the upper hand right now - if you have the time fly Air Canada via Canada's west coast

25 yr veteran of the run

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Jo November 2011
It sounds lovely and all, but what about people like me who've already paid a huge amount extra to upgrade to Premium Economy, who, it sounds like, are only going to get the same service as the new improved Economy!?! This year is my last year flying with Virgin, the prices really don't reflect the level of service anymore, which is a real shame :o(
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Narcosi November 2011
When it all comes down to it, its all about the seat - the rest is of limited importance.
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EmmaChaplin November 2011
To echo Jen's comment, the manchester fleets certainly need an update & refurb desperately. The quality, look & feel of the cabin dont come anywhere near the image the marketing people at Virgin would like you to think, certainly not like the 'cabin' they've used in the new video advertisement.

As for the 1/3 smaller food tray so it 'fits better' on your laptray, i can only assume that means the food portion is 1/3 smaller?!

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David November 2011
I think Mandarin is spoken only. For written it should be Chinese.
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rosie6 November 2011
I believe the Gatwick and Manchester aircraft are interchangable and the same.
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VirginAtlantic6 November 2011
the original here: Virgin Atlantic's Fresh New Take On Plane Dining | vtravelled Blog This entry was posted in Dining & Nightlife and tagged economy, recently-announced,
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Penti November 2011
We just flew MCO - MAN on the new A330-300's, and we're very impressed. Depends whether you're on the early or the later flight right now by the look of it, as to whether you get the A330 or the older 747.
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michaelkidby November 2011
L.A. London round trip, food crap, entertainment system out of order both ways.
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November 2011
A fair bit of snobbery is involved too!
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Dom November 2011
Surely PE costs extra because of the bigger seas?
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Barbadosbound November 2011
As a Premium Economy passenger, you'll get the following:

A - Priority check in / bag drop

B - Priority baggage handling

C - More spacious seating with additional leg room

D - Priority boarding

E - Additional flying club bonus miles

PLUS...

F - You WILL get a completely diffrent meal service served on china crockery with more choices of entree and drinks served in a real glass..... better than purple plastic!

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November 2011
They don't consistently run the same aircraft on SFO-LHR-SFO, because it's impossible i.e the arriving SF flight into LHR arrives after the SF flight has left LHR, or thereabouts. Yuh get me?

What seats are you talking about specifically? Econ, PE or UC?

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November 2011
In fairness, you get significantly more in PE than in Econ - Virgin's is a great product, BA don't even come close with their PE product. Narrower seats, less service and at the same price as VA.
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About the author: Maxine

Maxine Sheppard

Maxine is the editor of the Virgin Atlantic blog. Travel and music are her joint first loves, and despite having written for Virgin for more years than she cares to remember she still loves nothing more than jumping on a plane in search of new sights and new sounds.