We're excited to announce a brand new offering in our Economy class cabin today, with a fresh new take on plane dining - part of our recently announced £100 million product investment.
The new service introduced from 1stNovember will feel much more like a restaurant service with a menu offering a fresh approach to on board dining including a number of unexpected treats.
The welcome cocktail
During the drink service, we've introduced a welcome cocktail - a refreshing blend of fruit juices with or without vodka, served in a fab new purple glass with a stylish swizzle stick that makes the drink uniquely Virgin Atlantic.
The meal service
You'll now receive a brand new menu and your meal will arrive on a new soft touch, non slip meal tray which is a third smaller than the current tray giving you more space on your table. We've also introduced new bespoke crockery and ergonomically designed cutlery.
On our shorter flights you'll be served a cold breakfast or quintessentially British afternoon tea in a cute deli style box adorned with the words ‘High Tea’ or ‘Good Morning’ in the widely spoken languages on board our flights, including German, French, Spanish, Hindi, Mandarin, Arabic and, of course, English.
Our new separate dessert and hot drink service gives you a more comfortable break between courses. You'll now receive bigger desserts, served with a choice of tea, coffee or a comforting cup of hot chocolate on night flights. The hot drink will be served in a specially insulated paper cup which is much more like something you would get from a coffee shop on the ground.
The usherette tray
The new usherette tray is a fun and retro way for our cabin crew to serve ice creams. Crafted in high quality materials and ergonomically designed, the cabin crew will now walk through the aisles wearing the usherette tray offering snacks during the movies.
The new soft-touch durable tray means we've been able to remove the paper tray liner and our new menu is printed on FSC approved, part recycled card. The new tray is 46% more greenhouse gas efficient over its life cycle than the tray it replaces. With all these changes, Virgin Atlantic will save 132 kilos per aircraft, which is a 4% reduction in CO2, the same amount used to produce 167,000 of our stylish new Economy glass!
Best of all, you'll now have more time to relax at your seat, and enjoy the full in-flight entertainment experience.
For more information or to book a flight with Virgin Atlantic, log onto virginatlantic.com.
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About the author: MaxineMaxine Sheppard
Maxine is the editor of the Virgin Atlantic blog. Travel and music are her joint first loves, and despite having written for Virgin for more years than she cares to remember she still loves nothing more than jumping on a plane in search of new sights and new sounds.