Our Experience

A Fresh New Take On Plane Dining

by Moderator November 2011 - last edited February 2013 by Community Manager

 

We're excited to announce a brand new offering in our Economy class cabin today, with a fresh new take on plane dining - part of our recently announced £100 million product investment.

The new service introduced from 1stNovember will feel much more like a restaurant service with a menu offering a fresh approach to on board dining including a number of unexpected treats.

 

The welcome cocktail

During the drink service, we've introduced a welcome cocktail - a refreshing blend of fruit juices with or without  vodka, served in a fab new purple glass with a stylish swizzle stick that makes the drink uniquely Virgin Atlantic.

 

A refreshing welcome cocktail

A refreshing welcome cocktail

 

The meal service

You'll now receive a brand new menu and your meal will arrive on a new soft touch, non slip meal tray which is a third smaller than the current tray giving you more space on your table. We've also introduced new bespoke crockery and ergonomically designed cutlery.

 

 

The meal service

The new Economy cabin meal service

 

On our shorter flights you'll be served a cold breakfast or quintessentially British afternoon tea in a cute deli style box adorned with the words ‘High Tea’ or ‘Good Morning’ in the widely spoken languages on board our flights, including German, French, Spanish, Hindi, Mandarin, Arabic and, of course, English.

 

High Tea

A quintessentially British afternoon tea

 

Dessert Service

Our  new separate dessert and hot drink service gives you a more comfortable break between courses. You'll now receive bigger desserts, served with a choice of tea, coffee or a comforting cup of hot chocolate on night flights. The hot drink will be served in a specially insulated paper cup which is much more like something you would get from a coffee shop on the ground.

 

 

The new dessert and hot drink service

The new dessert and hot drink service

The usherette tray

The new usherette tray is a fun and retro way for our cabin crew to serve ice creams. Crafted in high quality materials and ergonomically designed, the cabin crew will now walk through the aisles wearing the usherette tray offering snacks during the movies.

 

 

The new usherette tray

The new usherette tray

 

Sustainability

The new soft-touch durable tray means we've been able to remove the paper tray liner and our new menu is printed on FSC approved, part recycled card. The new tray is 46% more greenhouse gas efficient over its life cycle than the tray it replaces. With all these changes, Virgin Atlantic will save 132 kilos per aircraft, which is a 4% reduction in CO2, the same amount used to produce 167,000 of our stylish new Economy glass!

 

Best of all, you'll now have more time to relax at your seat, and enjoy the full in-flight entertainment experience.

 

Virgin Atlantic's brand new Economy cabin meal service - full of unexpected delights

Virgin Atlantic's brand new Economy cabin meal service - full of unexpected delights

 

For more information or to book a flight with Virgin Atlantic, log onto virginatlantic.com.


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Comments
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Kofi March 2012
Whilst I appreciate that Virgin are in business to make money, I think you need to seriously consider the well being of your passengers and provide a bit more room in your economy Cabin. The seats are tiny with no leg room and the seat covers dirty to put it bluntly making the whole experience unpleasurable. I am not the biggest or tallest person in the world but after I had been subjected to the painful experience of sitting in your economy cabin twice last year, you have forced me to upgrade to PE for my next trip.

Whilst the entertainment system (your Achilles heel) didnt work on both trips, the food was bearable at best (I am being nice). However I refuse to take BA as apart from their extortionate prices, their in flight service in general also leaves alot to be desired. Saying that they are punctual at the best of times ie when their staff are not busy trying to extort more money from their bosses by going on strike. I am due to fly with you again in 2 weeks in PE and cannot wait to experience your new take on dining..........oh God the excitement! hope it doesnt turn into disapointment

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March 2012
wow, someone's hard to please, if you hate it so much, why not use another airline? Besides, you get what you pay for, as you've found by upgrading to PE. I've flown in economy and at 6ft tall, found I had enough room.
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Chris April 2012
I have flown with Virgin for a number of years and have seen a decline in the 'service' provided while in the air, with entertainment, cabin crew etc etc. I have always enjoyed the meals though. We always fry from Gatwick and have been waiting for the upgraded flights to come to Gatwick after they refurbed the Heathrow flights. We are flying with Virgin again in june/july and can't wait to experience the new everything. I think it was getting overdue myself.
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April 2012
I like the fact that Chris in the previous msg says he always "fry from Gatwick" - I would love a full English on the flight! :)
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Chris April 2012
(sp) knew someone would pick up on that and I'm a she not a he!
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Bernard April 2012
Basically a good idea, and I tried the new service on your Cape Town route just when it came out. The fact that Virgin does not serve a pre-dinner drink on a 12 hour flight is a no-go for me. I am not a heavy drinker, but when I am being told by a flight attendant half my age that it is either a little tiny glass of red wine or nothing with the main meal (and no drink service for the next 11 hours), then I prefer to fly BA or SAA in the future.

Nice try Virgin, but you used to be way better than that!

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Bernard April 2012
Crap... I worked for Lufthansa for many years, and drink trolleys can be restocked/exchanged if needed. It is the choice of the airline not to do so in order to save pennies.
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JohnB April 2012
Wish Greg (and some of the other posters here) would learn the difference between "it's" and "its." Especially when representing the company.
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leah April 2012
We are flying with virgin next monday never flown with them before have aalways wanted to fly with them,not sure I'm looking forward to it after all these comments
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April 2012
leah - Just like any other website, take all the comments with a pinch of salt ..... literally!
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Eddie April 2012
Hi Greg - Has anyone at Virgin been monitoring the very negative comments about Virgin in Skytrax? I have not flown Virgin for a bit but will do so next month and honestly, those comments want me to cancel and book with another airline. I'm flying PE from LHR to JFK and just reading horrible comments about cabin service makes me wonder.

What can you say on the subject? And Virgins downgrade from 4-star to 3.

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April 2012
Hi Eddie,

I can't comment on the rating or administration of any independently/third party run websites. However, we always endeavour to offer the best service and products we can on board and we receive a number of great comments from passengers on a number of online forums. That said we take all reviews extremely seriously.

I'm sure you'll have a great trip with us so I wouldn't worry to much. Hopefully you'll be able to make a judgement of your experience for yourself and a positive one at that. Have a great time in 'The Big Apple'.

Greg

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Alex April 2012
John B - What a douche.
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October 2012
just booked from Manchester, after these reviews think im going to cancel.
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About the author: Maxine

Maxine Sheppard

Maxine is the editor of the Virgin Atlantic blog. Travel and music are her joint first loves, and despite having written for Virgin for more years than she cares to remember she still loves nothing more than jumping on a plane in search of new sights and new sounds.